EN
The News report more and more almost daily about counterfeited products. Not only world famous brands, but almost all manufacturers are affected. The consequences are not only economical losses but also health problems or even death can be the result of counterfeited medicine, foodstuff or essential spare parts. This can result in a long term costly process of rebuilding the reputation and image of a product or brand and can also cause a great loss to the producer from product liability for an accident for which he was not even responsible.
The facts are alarming!
The World Customs Organisation (WCO) estimates that counterfeited products are responsible for about 7% of the total World Trade with increasing tendency. The World Health Organisation (WHO) estimates that the market for counterfeited drugs will increase from 7.5 Billion USD on 2005 to 75 Billion USD in 2010. Business Week says that 70% of all counterfeits come from Asia. During the Cebit 2008 about 51 booth were searched and the seized counterfeited handys, MP3 Players and GPS Systems filled 68 moving cases. The Chinese government said, that counterfeiting increased 52% between 2003 and 2004 and 158% between 2004 and 2005.
Kaleidocode
3D AG's anti-counterfeiting Kaleidocode has manifold application possibilities in a wide range of areas where there is actually - or prophylactically : there will be - a need to protect, to track or to identify goods, documents or informations. These informations are stored optically in a 1D- or 2D-barcode and can be scanned by appropriate barcode scanners to render the informations visible. Altogether, due to its special qualities the Kaleidocode is suitable for brand and product protection, for security purposes, for data storage and data protection and more.
Kaleidocode is the right choice to protect covert or overt data on any physical object. It is available as self adhesive stickers of sizes ranging from as small as 15 mm x 15 mm up to 120 mm x 120 mm. Standard hot stamping foil or Self adhesive hot stamping stickers on request. There is a wide range of standard holographic designs available. The holographic effects can be tailored to your specific design needs as well, so that they fit well into your product's design and at the same time provide an additional security package.
Holo- Encrypt
Scriba Nanotecnologie developed under the name EN-CODETM a digital tagging system that allows optimal product traceability, easy and powerful multimedia interaction and unparalleled anti-counterfeit functions.
Combining the unique technologies and skills of both partners, resulted in a new generation of holographic products (i.e. labels, hot stamping foil) in which additional data is stored and can be read easily by commercially available reading devices, cellular phones or digital photo-equipment.
Product
EN-CODETM is a complete system, based on the use of a nanostructured passive tag, where digital information with density up to actually 30kByte/cm2 is encoded and read with relatively simple digital readers.
The HOLO-ENCRYPT system consists of the hologram with integrated EN-TAGTM, automatic readers and software processing the reading and decoding of the tags. The high information capacity of a single EN-TAGTM allows the implementation of very sophisticated encrypted codes, which, together with 3D AG's holographic diffractive structures, make HOLO-ENCRYPT labelled products impossible to imitate or counterfeit.
Stored data
The system allows the permanent recording of digital data up to actually 30kByte/cm². A 1 cm² tag typically carries more than 10 pages of text, or 4 small uncompressed pictures (90x60 pixel), or up to 20 seconds of audio streaming, or a few thousand software lines. Digital data are read by commercial digital cameras, custom designed readers or cellular phones and are transferred in quasi-real time to any computing device.
Applications
With HOLO-ENCRYPT it is easy to communicate with operators along the whole distribution chain, border control and to consumers. It is an extremely sophisticated anti-counterfeit tool combining the advantage of 3D AG's distinguished holographic diffractive structures (i.e. clear colours, high brilliancy, 3D depth, and dynamics) with multi-layered encrypted digital keys for additional information or product authentication.
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